(PDF) Experience is the Brand: How to Build a Brand Worth Talking About

What is it?

• 115 slide PDF presentation
  
• High resolution
• Instant digital download

Background

We are in the business of selling emotions not stuff. Stuff is cheap and easy to copy. Emotion, however is a priceless, individual, unique experience. In this presentation, I explain why the future of marketing lies in creating powerful EXPERIENCES that customers can share and conversations that define our brands.